When it comes to Inbound Marketing For Financial Advisors many are starting to understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But what stumps most people is just how often should they be blogging to start getting the marketing results they’re looking for. With that question in mind wouldn’t it be great if you had some blogging benchmarks to go by?
Well today’s your lucky day. We got just what you’re looking for in our Marketing Benchmarks From 7,000 Businesses report, which provides helpful benchmarking data gathered from HubSpot’s more than 7,000 customers who do inbound marketing every day. In this post, we’ve pulled 12 charts and graphs that highlight some valuable blogging benchmarks to help Financial Advisors get on the right track with their business blogging efforts.
For higher quality versions of the following charts — in addition to even more data about the traffic/leads ROI of marketing assets like landing pages and social media — download our free report, Marketing Benchmarks From 7,000 Businesses.
The Effect of Blogging Frequency on Website Traffic
The first set of blogging benchmark charts examines the impact that the number of monthly blog articles a business publishes has on overall inbound traffic, the second chart in this group separates results by B2B and B2C companies, and then by company size.
After reviewing these charts, you should be convinced of the positive impact ‘frequent‘ blogging can have on traffic volume to your website. Did you notice form the charts above that companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all. For Financial Advisors working in or running a small business, increasing your blogging frequency can move the needle even more. According to the third chart, small businesses (1-10 employees) tend to see the biggest gains in traffic when they publish more articles.
Make a commitment to regularly publishing content to your blog to reap the biggest rewards in terms of website traffic. To learn more about how you can boost your blogging frequency by never running out of blogging ideas again, check out this blog article.
The Effect of Blogging Frequency on Lead Generation
The following three charts feature the impact that the number of monthly blog articles a business publishes has on inbound leads — overall, divided up by B2B and B2C companies, and segmented by company size.
Here’s what you should have picked up from the above charts…Frequency Matters. How often you blog especially matters in regards to the impact blogging has on traffic generation. In addition the frequency in which you blog is highly important in determining overall effectiveness of blogging in generating leads. In fact, companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. Just in case you’re still struggling to get the big picture here just keep in mind that B2B companies that blog only 1-2X/month generate 70% more leads than those that don’t blog at all. So if you can commit to blogging just a few times monthly a little bit can go a long way towards helping you reach you lead goals.
Blogging’s Overall Impact on Website Traffic
The following three charts demonstrate the overall impact of blogging on inbound traffic. These charts examine how the aggregate number of blog post — both past and present — make a difference in the amount of traffic to your site.
Always keep in mind that each and every article you you publish (not just the ones you published this month) gets indexed in search engines like Google, and that creates on opportunity for them to be shared via social media outlets like Google Plus. Therefore the impact your business blog has on traffic isn’t just limited to the articles you publish this month but by the sum total of the articles existing on your site. The best way to build a powerful collection of traffic attracting blog post is to commit to consistent posting over time. Think of each blog post you create as another possible inroad to your website.
Here’s some food for thought. The above charts show that increasing blog post from 11-20 to 21-50 articles gets the average company a 45% jump in website traffic. The evidence is even more promising for most Financial Advisors as they fall into the B2C category, since B2C companies see a 59% increase in traffic after growing total blog articles from 100 to 200 total. Hey, I realize that blogging is a big time commitment, but if you stick with it’ll pay valuable future dividends in the form of outstanding marketing results.
Blogging’s Overall Impact on Lead Generation
The last three charts demonstrate the overall impact blogging can have on a Financial Advisors ability to generate leads. These charts examine how the aggregate number of blog post — both past and present — make a difference in the amount of leads you convert as a result of traffic to your site.
By now you should have gotten the picture –blogging drives traffic, and more traffic equals more opportunities for leads. This is evidenced by the fact that companies with 100 or more total blog post show significant increases in the number of lead conversions, even more remarkable — companies with over 200 blog articles generate >5X the leads than those with 10 or fewer.
Is your commitment to regular blogging strong enough? If you’d like read up on a some more insightful benchmark data about the effect of marketing assets like landing pages and social media on traffic and lead generation, download your copy of our free benchmark report here.