by Rodney Goldston | Jan 1, 2014 | PPC
Google recently announced that advertisers will be able to view conversion window data through a 7 to 90 day window. This is a big and major change from 30 day window traditionally allowed by AdWords. Advertisers, or a PPC agency managing products with sales cycles...
by Rodney Goldston | Dec 28, 2013 | PPC
Most casual AdWords users are completely unaware that there is an entire section within their account dedicated to helping improve campaign results. It’s called the Opportunities tab. I like to think of the tab as a personal assistant there to help me...
by Rodney Goldston | Nov 29, 2013 | Google AdWords PPC Tips
Recently a client wanted to know if Google provided an option for sharing budgets across campaigns. Last year Google AdWords released a new feature that allows users to do just that. How It Works Shared budgets let you allocate budget across multiple campaigns. For...
by Rodney Goldston | Sep 29, 2012 | Google AdWords PPC Tips
AdWords Sitelinks Policy Change We recently received an announcement from Google that could affect the performance of any AdWords campaign that uses sitelinks. The reason for the change seems to be, as usual, people are scamming the system. If you use sitelinks now,...
by Rodney Goldston | Sep 25, 2012 | Google AdWords PPC Tips, PPC
As the ancient proverb goes, “there’s nothing new under the sun”, and so it is with the AdWords blunders. Most people make the same common mistakes in their Google campaigns. Fortunely most Google campaigns can be greatly improved in a very short...
by Rodney Goldston | Sep 20, 2012 | Google AdWords PPC Tips, PPC
Last week Google rolled out a new feature for AdWords advertisers that allows users to share budgets across multiple campaigns. Benefit Of Shared Budgets With shared budgets you establish a single daily budget that’s shared by multiple campaigns in an AdWords account....
