Understanding the 3 types of web analytics consulting I’ve come to realize that most companies really are unaware of the types of analytic consulting that exist and the type they need, or want. It’s important that you, as a client, understand them so you can decide what you want provided to you as a service. […]
Online lead generation typically involves creating compelling content for your audience, driving traffic to the content, and capturing leads through call-to-actions (CTAs) and forms. From there, the leads can be passed off to the sales team for nurturing and closure. As a marketer, you are aiming at both quality and quantity. A large amount of […]
I recently attended a Phila Meetup event and talking with folks there I discovered that many businesses have added some elements of inbound marketing to their overall digital marketing strategy but they are not getting everything they could out it. In the full spirit of brotherly love here are 5 tips to help Philadelphia business […]
Let me start by saying I’ve been exactly where you are – a financial advisor, or mortgage rep trying desperately to figure out how to drive traffic to my blog, or website by writing SEO friendly blog posts. Believe me when I say that I know a thing, or two about how difficult it is […]
Have you ever stopped to think who influences the students you’re trying to reach? Namely the parents. Considering the concerns, questions, etc that a parent may have can help you discover quite a few very practical content marketing ideas. Students are not deciding on a University experience in a vacuum. At least in my house […]
Let me start by saying I know that there are various opinions on whether or not content curation is a good idea or not. The purpose of this post is to help you along in figuring out if content curation should fit into your content marketing mix. What’s Curated Content Curated content, is just content […]
So What’s The Best Small Business Marketing Method For Today’s Digital Environment? Almost everyone knows (but it is possible you’re hearing this now for the first time) that since 2006 inbound marketing has been the most effective marketing method for small businesses looking to grow leads, and convert customers via online methods. By small I’m […]
Earlier this summer we completed a project in conjunction with the University of Pennsylvania Department of Nursing for Jemmott Innovations. I think we did a lot of really great work, and did it really fast (8 weeks start to finish). I’m proud of the work not just because of it’s quality, or association with a […]
Attention small business owners and marketers! I’m going to let you in on a little secret that B2B blogging experts have understood for quite sometime now. It’s that a B2B blog is a lead generation work horse. Shortly after we got starting blogging this blog began generating more traffic than our main product and service […]
The old ways of marketing are over. Traditional forms of marketing are dependent on interrupting consumers with a sales pitch that is more focused on the marketer than the consumer (don’t you hate when the traditional type happens to you). Another problem with traditional type marketing is that it often is just ignored (think junk […]
It’s critical that small business marketing managers learn to implement the critical components of buyer personas into their inbound marketing strategy. Why you ask? Because it’s important for your marketing staff to know to who they are targeting, and for your sales people to know to the type of customers their trying to sell to. […]
Do you know who your customers are? Think about it. Do you really know all about your best customers? Where do they go for vacation? How much time do they spend on Facebook per week? Are they early adopters of technology or do they fear change? The answers to these questions (and many others) can […]
Interior Maintenance Company, IMC, recently hired us to shoot a series of customer testimonial videos. We just completed the first one filmed at the world headquarters of Viking Yacht’s in Atlantic City, NJ. It was a boat load of fun (no pun intended).
There’s no shortage of content type for a mortgage company interested in blogging to post. However, the question that needs to be answered is what’s the best type of blog post to be consistent with. Among all the choices the content type that’s most frequently overlooked when evaluating content strategy is evergreen content, so […]
1. Subscribe Button First off I’m assuming that you have the worlds most awesome content on your blog, and therefore your readers will want to keep coming back for more. If this is indeed the case then why not make it super easy for them. You can help your readers gain access to your latest […]
Are you a small business owner spending a lot of dollars on content marketing these days with little to show for it? If you’re not generating the leads you expected then perhaps the problem is with the content itself. You see there’s such a large amount of content on the Internet these days that it’s […]
Continuing along in our series on Financial Services Inbound Marketing. Below are 9 items financial advisors or services firms should absolutely have in their business blogs sidebar. 1. Certification or Membership Badges If your company is certified by a professional organization then you want to promote that. For example we are are a Certified HubSpot […]
Small business marketing doesn’t have to be difficult and it doesn’t have to be a huge expense. Many small businesses want to reach their target audience, but they aren’t doing so. These email marketing tips will assist with reaching them. As a result, it will also help to improve overall conversion rates.
For a small business social media marketing can quickly become overwhelming. There’s an ever growing number of platforms, deciding what to post, when to post, and how often to post are just a few challenges. So to help ease your burdens we thought it might be a good idea if provided some social media marketing […]
Here’s a novel idea – decide to make 2014 a year of “No Excuses”. This year we’ll be posting lots of articles, tips, and eBooks to help you implement and maintain a solid online marketing strategy for your financial services organization. We want to help you build awareness, engage old and new prospects, and last […]
I spent 4 years as a Financial Advisor so I know first hand that lead generation is the lifeline of your business. To say without them, it will be difficult to achieve your revenue objectives is an understatement. When visitors stop by your website, you need a way to capture their information before they leave. Although […]
Google recently announced that advertisers will be able to view conversion window data through a 7 to 90 day window. This is a big and major change from 30 day window traditionally allowed by AdWords. Advertisers, or a PPC agency managing products with sales cycles longer than 30 days can really benefit from the extend […]
Most casual AdWords users are completely unaware that there is an entire section within their account dedicated to helping improve campaign results. It’s called the Opportunities tab. I like to think of the tab as a personal assistant there to help me customizes opportunities for client accounts. I check the Opportunities tab in client accounts […]
Internet Marketing For Financial Advisors – Since Financial Advisors often run small businesses and outfits, they share a lot of the same concerns with small businesses in general, and Internet marketing is no exception to this trend. In fact, financial advisors looking to take advantage of Internet marketing through online advertising, aka, pay-per-click (PPC) or […]
I’m always on Google, in fact so are 65% of the internet searching population of the wold. Here’s the thing, unless you happen to be a Google guru you’re likely not taking full advantage of all that Google’s highly advanced search engine can do to make your search user friendly. There are a few tricks […]
When it comes to Inbound Marketing For Financial Advisors many are starting to understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But what stumps most people is just how often should they be blogging to start getting the marketing results they’re looking for. With that question in mind wouldn’t it be […]
Coming up with a years worth of content ideas is one of the biggest challenges that bloggers, and inbound marketers face. I know you’re thinking – err, a years worth, really. But blog ideas abound if you know how and where to find them. So we’ve decided to do our readers a solid and provide […]
There’s a lot we can learn from our animals. Cab Calloway imitated a Rooster when he danced, and in all of those old martial arts movies I watched as a kid the fighters mimicked animals – you know – Monkey Style, Cobra Style, Flying Dragon, etc. That got me to thinking perhaps there’s something my […]
We’re big fans of online marketing statistics, Laurence Fishburne, the Matrix, and of course Morpheus. That’s why we created this special Morpheus meme page to help convey online marketing statistics that can help you better understand marketing research, and grow your business. Please feel free to use these images on your website, blogs, social media, […]
Blogging Tip – According to HubSpot State of Inbound Marketing, 2012, 92% of companies who blogged multiple times a day acquired a customer through their blog. We set this online marketing statistic to a interesting Morpheus meme, but don’t lose focus of the message, that blog frequency impacts customer acquisition.
Recently a client wanted to know if Google provided an option for sharing budgets across campaigns. Last year Google AdWords released a new feature that allows users to do just that. How It Works Shared budgets let you allocate budget across multiple campaigns. For advertisers with a set marketing budget for AdWords campaigns, they can […]
Lately I’m noticing there’s quite a bit of Google queries by Financial Advisors trying to get a handle on what inbound marketing is, how it works, and why they might want to apply it to their business. There’s good reason for this because according to HubSpot leads generated via inbound marketing cost 61% less than […]
Recently one of my clients, who is a reverse mortgage manager, asked me what a landing page was. My first thought….Err! But then I realized that most people in the reverse mortgage space are really sales or financial people trying to figure out how to apply marketing to what they do.
Recently Facebook rolled out a new target marketing program called Custom Audiences which as it is now, has great potential for retail automotive dealers but with just a little tweeking could sky rocket dealer ROI for advertising. When I first read about this on the Facebook site it immediately reminded me of the now defunct […]
AdWords Sitelinks Policy Change We recently received an announcement from Google that could affect the performance of any AdWords campaign that uses sitelinks. The reason for the change seems to be, as usual, people are scamming the system. If you use sitelinks now, or plan to use sitelinks in the future, please continue reading to […]
As the ancient proverb goes, “there’s nothing new under the sun”, and so it is with the AdWords blunders. Most people make the same common mistakes in their Google campaigns. Fortunely most Google campaigns can be greatly improved in a very short time with a little insight and effort.
Last week Google rolled out a new feature for AdWords advertisers that allows users to share budgets across multiple campaigns.
Here’s a quick way to increase revenue from the email list generated from PayPer Click campaigns like Google Adwords. It’s called Aweber. Enjoy the video and let me know what you think. Note: You can test drive it for just $1 by clicking the link below the video.